Ubisoft and Microsoft-owned in-game ad provider Massive have announced a partnership with Paramount Pictures to place gameplay-reliant, ad-based clues in the Xbox 360 version of Tom Clancy’s Rainbow Six Vegas 2, creating a scavenger hunt that promotes the upcoming film ‘Tropic Thunder.’ The campaign is considerably more extensive and gameplay-reliant than most in-game ads have been to date. …

The federal government announced that it’s going to give Ontario’s 1,000 remaining tobacco farmers $300 million so the farmers can stop growing tobacco. The farmers are all very excited about being paid money to not farm tobacco, and plan to grow marijuana instead.

October is the month where the clocks change (Sunday 26 October and it’s one hour back remember!), which, of course, means shorter evenings but an extra hour to spend cuddled up in bed with someone gorgeous!

Plus: Faubourg 36 to open the Montreal world film festival and Mark Ruffalo to play a disabled, faith-healing DJ

Rock pioneer Iggy Pop and his band the Stooges have lost their gear after their rental truck was stolen after a concert in Montreal. Stooges road manager Eric Fischer says the 15-foot (4.57-meter) truck that was stolen Monday contained the group’s instruments and stage gear.

After long periods of unemployment and failed attempts at television, former dishwasher Judd Apatow can write his own ticket in Hollywood

Rob Cohen knows how to walk away from a franchise. The director behind such high-octane hits as XXX and The Fast and the Furious wasn’t involved in what he calls the ”lackluster sequels” to his movies that studios churned out without him.